Is there such a thing as OVER BRANDING & OVER MARKETING?
Getting your name out there in the world is all well and good, but eventually if you over promote you BRAND then we can start desensitizing consumers (customers)
The effect of OVER PROMOTING:
- Kills profits and can scare consumers.
- Too much of a good thing can be a BAD thing.
- QUALITY not QUANTITY
Dont D..value your quality, skill or price.. People will pay for Quality valued service.
Listen to the Customer
Stay Focused on a Small Product Portfolio
Quality Will Brand Itself NOT Quantity
Offer a Consistent Message